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Read my latest articles on copywriting, freelancing, and the craft of writing
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The Rise of the Executive-Led Marketing Strategy
“How do clients find your services?” I asked. “This is why we hired you. We only have one lead source and we’re trying to diversify.”...
Alexander Lewis
6 days ago5 min read


My Simple (Not Easy) Process for Selling High-Tech Products
Distilling 9 years of high-tech copywriting wisdom down to 3 simple points.
Alexander Lewis
Mar 214 min read


The Secret World of Ghostwriting for Executives, Celebrities, and Founders
Ghostwriting is one of the most secretive industries in the world—yet it shapes the books, op-eds, and thought leadership of top executives.
Alexander Lewis
Mar 55 min read


Keep Surprising Yourself
Some of the most storied moments in my business were the direct result of the spontaneous execution of a sudden idea.
Alexander Lewis
Feb 133 min read


How to Freelance for a Decade (and Still Love It)
Your first two years in business are a bad forward indicator of your long-term potential as a solo writer. Instead, play the long game.
Alexander Lewis
Feb 116 min read


How to Get Everything You Want From Your Social Media Break
I took a one-year break from social media. Here's how to make the most of your time away.
Alexander Lewis
Dec 2, 20248 min read
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