Executive Ghostwriting
Partner with a highly experienced SaaS copywriter for your next project
Email us about your next project: alex@lewiscommercialwriting.com.
Want to learn more about our services first? Read on.
Refine your SaaS brand voice & tone — and take control of your narrative.
Make it easy for site visitors to take the action that you want them to take.
Improve your user experience
UX writing
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Write, edit, test, and improve in-product copy
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Collaborate with designers, PMs, developers & marketers
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Foster clarity and consistency across your entire brand
Convert more web traffic
Website copy
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Get your value proposition right
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Replace jargon with real customer language
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Apply time-tested copywriting formulas that draw readers in
Most popular
Get more qualified leads
Whitepapers & ebooks
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Lead magnet creation: research & writing
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Use conversion copy across landing pages & popups
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Stay in touch with leads with enticing email follow-ups
Get more leads with value-added content that entices your ideal customer.
Hire us for one-time engagements
or as long-term thought partners
We've worked with dozens of top B2B SaaS brands.
Bring us on for short-term work, or embed us in Slack for long-term access to our ideas and words.
Sorry, we don't write social media content.
(But we're happy to recommend other freelancers to you.)
What our clients say:
"Working with Sarabeth on our brand book and website content was an absolute dream. Her inquisitive, researched, and holistic approach resulted in nothing but lovable, action-driven copy. Can’t wait to watch the leads roll in!"
- Myra Goldie, Chief Marketing Officer, Supernova.io (YC Alum W19)
Writing services & rates
SaaS website copy
Turn site visitors into paying customers
The best SaaS websites do more than just list features and benefits. They put customer goals first. They showcase what's unique about your brand or service. And these websites present even the most technical information in a way that simple to understand.
According to Nielsen, your website has less than 10 seconds to make a good first impression. Those seconds are your opportunity to make sales, increase leads, and build authority in the mind of your ideal customer. As conversion-focused SaaS copywriters, we use customer language and time-tested persuasive advertising formulas to move site visitors through your sales funnel, all while aligning with your brand voice and tone.
What you can expect:
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Discovery calls with your team to understand your larger marketing objectives, website goals, and audience
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Conduct existing brand, competitor, and marketing analysis
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Perform customer interviews to capture the interests, pains, and language of your best customers
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Conduct competitor and SEO research
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Develop a larger narrative / framework that bolsters the impact of every word we write
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Write 5 pages of customer-focused conversion website copy
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Deliver the copy in a design-friendly format so that your team has a clear picture of how the copy will appear on your finished website
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Provide weekly progress updates and deliver our work on time
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Provide up to two rounds of revisions to make sure you're thrilled with the results
Typical investment for 5 pages of website copy: $10,000-$15,000 | Timeline: 3-6 weeks
Next steps
"We tried our best to write copy for our homepage, but we weren’t seeing conversions. After working with Sarabeth and Alex, we noticed an immediate difference. Customers are lingering on our site longer and downloading our app.
It’s evident that Sarabeth and Alex know what they are doing. We now point potential customers to a website that converts and have stopped wasting time explaining our original copy. It’s been a game changer!"
-Courtney Werner, Co-Founder & Director of Marketing at KOYA
UX writing
Find your product/marketing fit
As a freelance UX writer and SaaS brand copywriter, I build style guides that give your team a foundation for your brand's personality and mission. My goal is to nail product/marketing fit so your team can write confidently to promote product lovability.
As a trained UX designer, my job as a UX writer is to write clear microcopy that helps users easily complete the task at hand. According to Intercom, the best mobile apps use between 30-40% of their screen space to show text. That's potentially a huge portion of your product that might be left to afterthought—created by developers or designers without experience in marketing, writing, or content design.
Projects include:
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In-app product microcopy — including navigational copy, blank states, error messages, in-app onboarding, confirmation screens, CTAs & buttons, user-visible metadata (page titles and search engine descriptions), transactional emails, in-app user assistance, chatbots, content testing
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Style guides — including mission statement, vision statement, taglines, brand voice, messaging hierarchies, tone hierarchies, and other specialized internal brand collateral included in a style guide (such as a letter from the CEO or instructions for content localization, etc.)
Range: $5,000+
Next steps
"Thanks to her work, we have now doubled the number of customers, thus doubling our income. But this is only the beginning, as more customers will be subscribing later on as a direct impact of the communication campaign.
Thanks a lot, Sarabeth and Lewis Commercial Writing!"
- Dídac Alvarado Carbajo, Rental Ninja
Lead magnets
Turn visitors into leads and leads into customers
According to Ring Lead, 85% of B2B marketers say lead gen is their top content marketing goal. Evergreen lead magnets like whitepapers, case studies, ebooks, checklists, templates, and email courses help you build authority while collecting contact information from qualified leads.
The key to getting the most out of a lead magnet is optimizing the marketing language around it. The persuasiveness of your landing page is just as important as the quality and thoroughness of your content. That's why we help you write copy for the lead magnet and all marketing collateral around it: landing pages, popups, automated emails, and of course, the lead magnet itself.
The full process:
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Kickoff call to discuss lead magnet topic, goals, and audience
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Information-gathering, stakeholder & customer interviews (as needed)
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500-5,000 words (depending on the type of doc)
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(Addition) Write copy for landing page, popups, and automated emails
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Up to two rounds of revisions
Full, done-for-you lead magnet campaigns: Start at $3,000 | Timeline: 2-4 weeks
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Case Study Range: $1,500-$2,000 | Timeline: 2-3 weeks
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Whitepaper Range: $5,000-$6,000 | Timeline: 2-4 weeks
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Ebooks / Playbooks: $4,000 - $6,000 | Timeline: 2-4 weeks
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Other lead magnets? Ask us
Next steps
