Executive Ghostwriting
Copywriting Portfolio
55K monthly Google visits
In 2021, I was tasked with helping a cybersecurity company improve its discoverability on Google. I write monthly articles for the company, with dozens of articles ranking in the top 1-3 spots on Google. My top 5 articles alone bring in more than 55,000 monthly site visitors.
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5,000+ ebook downloads
AppSumo commissioned me to write an ebook that highlighted the blogging career of author James Clear. After researching the topic, I told Clear's story in a style that is both engaging and actionable for aspiring bloggers. The ebook has been download more than 5,000 times and has received all 5-star reviews.
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Story-driven case studies
Anatta works on longer engagement cycles than most agencies. Their team wanted to showcase the impressive work they'd performed for their DTC clients. I interviewed dozens of Anatta clients (at companies like Rothy's, Athletic Greens, and Four Sigmatic) and captured their shared stories of success in a timeline format that brings Anatta's unique long-term value to life on the page.
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Website copywriting samples
Browse some of our past work below. Like what you see? I'd love to help on your next project.
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To inquire about website copywriting, ebooks, and white papers, send an email to: Alex@lewiscommercialwriting.com
New website for technical product launch
Wodwo was launching a highly technical product. They tasked me with writing copy that was simple and clear for their non-technical audience. I wrote the full website copy, as well as consulted regarding the general format and design.
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Fast-turnaround, one-page website
CoastFi wanted a fast-turnaround, one-page website for their service. I delivered ahead of schedule. Sales and support call times were cut in half because the website answered the most common customer questions. After this initial win, I wrote corresponding copy for direct mail and digital ads.
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Full B2B website revamp
Letsignit was a leader in their category. The team wanted their online message to match their position in the industry. This meant launching a full website revamp. I started with customer and SEO research. In the end, I wrote copy for over a dozen core pages on the new website. The result: The message was clear, simple, and on-brand.
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Article samples
Grow Your Writing Business By Stepping Away From Your Computer (Jane Friedman's blog)
building a case for writing freehand
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Your Content's Great, Now What? How to Create a Powerful Content Distribution Strategy (Foundr)
tactics for promoting your writing
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Dear Swifties: Ticketmaster Doesn't Care That You Hate Them (Adweek)
reporting and commentary on the Swift-Ticketmaster controversy​
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The Top 1% of Earners Are Entrepreneurs—But Not The Ones You See On TV (Medium)
digging through IRS data to learn who top earners really are
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3 Ways to Clarify the Message on Your B2B Website (Built In)
simple tactics to level up your website copy
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3 Tactics to Boost Your Conversion Rate in Your Next Marketing Campaign (Built In)
your shortcut to writing more persuasive copy
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