Executive Ghostwriting
Your high-tech product deserves a simpler story
I’ve written for dozens of top tech companies in fields like cybersecurity, AI, IT, finance, and DevOps.
You know what they all have in common?
When you replace boring jargon with clear and simple language, people buy more, subscribe faster, and tell more of their friends and colleagues about your stuff.
How I help your team
Revamp your website copy​
Ready to reimagine your website copy for your specific audience? Want to draft a landing page for your next winning ad campaign?
I’ll help you get your message straight using customer-first copy and years of experience writing copy that sells.
Write articles your customers love
My B2B content has been read and downloaded by millions of readers. I’ve authored lead magnets with 200k downloads. My SEO work generates 100k Google clicks for my clients—per month.
The secret? Good storytelling and a mind for sales.
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Let's book it. 👇
The #1 problem with most technical copy?
It goes over the reader's head.
Most B2B copy is full of jargon. It’s easy to forget, hard to grasp.
The secret is to use words and ideas that stick: Storytelling, visuals, analogies, social proof, and real customer language.
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My website copywriting process
1. Start with your goals​
Most engagements begin with a 15-minute introduction call. (Let’s see if there’s a fit!) Once we get the details down on paper and agree on the scope, I’ll schedule a kickoff call with your team.
2. Prioritize customer language​
Customer language is the foundation of every copywriting project I work on. I gather real customer language through interviews, reviews, case studies, and niche forums—capturing how your customers already talk about your product.
3. Put in the deep work​
No amount of research, Ogilvy books, or AI can shortcut great writing. My creative process is simple: Put in hours of deep work to make your headlines punch, your offer persuade, and your brand drive fear into the hearts of your competitors.
4. Deliver, revise, and sell​
I’ll deliver your copy in a wireframed Google Doc. Your team can take a few days with it. Deliver your feedback and corrections when you’re ready. I’ll implement the revisions and give a final proofread once the site is live.